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Pricing Psychology
Introduction
How Do We Evaluate Prices? (2:48)
Choosing Your Price
Which Numbers Should You Choose? (8:13)
Should Your Price Be Rounded or Precise? (7:41)
Presenting Your Price
What's the Best Visual Size for Your Price? (4:52)
Where Should You Position Your Price? (5:12)
What are the Best Nearby Stimuli? (7:52)
How to Design Your Pricing Package (7:57)
Motivating Your Customer
How to Reduce the Pain of Paying (6:20)
How to Structure the Payment (4:42)
Which Products Should You Discount? (1:49)
Which Type of Promotion Should You Offer? (4:05)
How Large Should Your Discount Be? (3:19)
How to Frame and Display Your Discount (6:22)
Outro
Future Topics (and Survey)
Updates (2019)
The "House Money Effect" in Pricing (3:02)
How to Structure the Payment
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