The Content Boost

Learn how to scale your business through content marketing.

 

Enrollment is closed

On March 26, 2015, I launched my blog with no traffic.

Today...

  • I have 20,785 subscribers
  • I get 40k visitors/month
  • I earn $100k in revenue

...and I spent $0 in advertising

In 2015, I quit my job to start a blog...

Everyone thought I was crazy.

Family. Friends. Everyone.

They told me...

  • You're making a mistake.
  • You won't make any money.
  • When are you getting "a real job"?

It hurt.

But fast forward two years. Today:

  • I'm making more money.
    My income is more than my last two jobs combined.
  • I have 100x more freedom.
    I work from home. I work when I want. And my income is nearly automated.
  • I'm living my dream.
    My passion is reading, learning, and teaching. I get to live my passion everyday.

How did I do it? I followed a simple formula...

How It Works

Ways to Monetize Traffic

Uh oh. There's a problem...

Today, EVERYONE is creating content.

Can you really gain traction when millions of blogs are published everyday?

In fact, you might've experienced the Five Stages of Content Marketing:

  • Stage 1: HOPEFUL
    Content marketing makes sense. Let's try it.
  • Stage 2: EXCITED
    My content is great. Can't wait to publish it.
  • Stage 3: DISAPPOINTED
    That's weird. It didn't perform well.
  • Stage 4: PERSISTENT
    I must have done something wrong. I'll try again.
  • Stage 5: ANGRY
    WTF...still no traction?

How can you overcome those obstacles? You need a proven guide.

Well, whaddya know...

The Content Boost
will teach you my methodology

Part 1
Creating Content

When I reached 10k subscribers, I only had 8 posts on my site. I can count those posts on my hands.

You don't need to publish a huge quantity to gain traction. You just need to publish the right content. You need to publish EPIC content.

You might have heard the popular mantra: spend 20% of your time creating content (and 80% of your time promoting it).

That's a horrible approach.

Here's the translated version: create a mediocre piece of content that you shove down people's throats.

That's not good for your brand. And that's not good for the world.

That strategy may have worked 5-10 years ago (when few businesses were creating content). But that's not the case anymore. Today, EVERYBODY is creating content.

In today's world, you need to create EPIC content. By creating content that people naturally want to share, you automate the promotional aspects.

When you publish epic content — and when you disperse it with a few influential hubs — those readers will WANT to promote your content.

You won't be begging influencers to share your crappy content. Instead, you'll be finding heaps of people who are dying to share it. And you'll be building a powerful brand in the process.

But what's considered "epic" content? And how can you create it?

This course will walk you through my step-by-step methodologies. Topics include...

The Heuristics of Epic Content

People share content because of certain heuristics. If you incorporate these 9 heuristics into your content, then you increase the likelihood that people will share it.

Traits of Viral Content

Viral content contains specific characteristics. You'll learn how to identify those characteristics (and how to incorporate them into your content).

How to Choose Topics

All of your content should be a strategic and deliberate choice. But what factors should you consider? How do you actually choose effective topics?

How to Include Academic Research

If I could choose the strongest factor behind the success of my blog...it would be academic research. Influencers love research-backed content. And influencers are more likely to share that content. I'll show you where I find academic research, and how I sift through that research to pinpoint interesting findings.

How to Analyze Data

Influencers love data. But influencers especially love primary data — data that you compiled yourself. So how can you do it? I'll show you certain techniques (e.g., scraping content from websites) to help you create an appealing data-driven article for any niche.

How to Create Beautiful Imagery

You don't need Photoshop to create effective imagery. If you have PowerPoint or Keynote, then you're golden. Don't believe me? Scroll through the images on this page. I created all of them in Keynote. In this section of the course, I'll teach you my process. I'll show you where I find free stock photos, and how I create all of my custom illustrations.

Where to Publish Your Content

Should you publish content on your blog or another blog? You'll learn the factors that you need to consider.

Part 2
Optimizing Content

When I worked full-time in SEO, I gained an appreciation for topic modeling.

Search engines are becoming crazy good at deciphering the topics of pages, without relying on strict keyword matches.

If you search for, "name of the dramatic actress from the Twighlight movies," the top result is Kristen Stewart.

That's the future of SEO.

Wikipedia usually ranks in the top 1-3 spots for most searches. However, they don't focus on keywords. They focus on topics.

You should follow the same approach. Instead of targeting specific keywords, your content should target semantic topics. If you look through my blog, each article is focused on a core evergreen topic (e.g., pricing, negotiation, UX).

By creating epic resources on specific topics, you'll be setting the foundation for a great long-term SEO strategy.

This part of the course will teach you how to set that foundation.

My Keyword Research Process

This course explains the step-by-step keyword research process that I developed at my SEO job.

How to Optimize Technical Elements

From duplicate content to website speed, I'll show you how to optimize the back end of your website — even if you're a technophobe.

How to Optimize Onpage Elements

When I first started working in SEO, I made a bunch of mistakes along the way. I condensed all of my knowledge into this section so that you can avoid those same mistakes.

How to Convert Visitors

If you've read my articles, then you've encountered my "content upgrades." I'll show you how I create and deliver them, and I'll give you specific tricks to maximize their effectiveness.

Google Analytics Walkthrough

When I worked as an SEO and PPC Specialist, I trained all new clients in Google Analytics. I've spent more time in Google Analytics than most people will spend in their lifetime.

How to Measure Performance

After you launch your content, what metrics should you analyze? And how do you measure them?

Part 3
Promoting Content

When I started creating content, I tried a unique strategy to generate traffic.

I would stare at Google Analytics, trying to increase my traffic telepathically.

Turns out, that strategy wasn't scalable.

I didn't gain traction until I started learning the promotional side of content marketing. That's when everything changed.

This course will teach you the art and science of content promotion.

On the art side, you'll learn persuasive strategies to get influencers to share your content.

On the science side, you'll learn key components of network theory and epidemiology. When you understand how content diffuses across the web, you can use clever tricks to maximize the spreadability of your content.

How to Find Influencers

There are tons of people who can amplify your content. But how do you find them? And how do you know if those people can actually amplify your content? I'll reveal the systematic process that I developed over time.

How to Manage Your Outreach

I'll give you my database template, and I'll teach you how I manage my outreach in Excel or Google Sheets.

How to Get Your Content Shared

So you've identified the influencers? That's great. Now...what do you say to them? And how do you get them to share your content?

How to Boost Organic Ranking

SEO shouldn't be your primary focus. However, it can be useful in some situations. I'll reveal those situations, and I'll teach you step-by-step link building strategies.

Bonuses
A Few Extra Goodies

30-Minute Skype Session

When planning this course, I asked people to choose their ideal bonus. They all mentioned the same thing: they wanted to personally pick my brain. Well, here you go...

Tutorials & Checklists

I compiled all of my processes and software choices into various PDFs. You'll save a lot of time because I eliminated the planning and strategizing. Just follow the steps that I've outlined. In fact, you could give these PDFs to someone else (e.g., freelancer), and they could complete the steps for you.

Surprises

You'll also get a few other items that I want to keep as a surprise. But I think you'll really like them.

Why This Course

If you haven't read one of my articles, stop what you're doing.

Read one of them. ANY article.

If you follow my blog, then you'll know the answer...

How is this course different? I care immensely about QUALITY content.

I spend tons of time perfecting my content — trying to make it as valuable as possible.

And this course is no different.

Which option is best for you...

This course is great for most businesses.

However, it's fantastic for 2 groups, in particular.

Which group — A or B — describes you best?

The Budding Entrepreneur

  • You're planning to start a business (or you're in the early stages).
  • You're overwhelmed with tasks. Like REALLY overwhelmed.
  • You're knowledgeable in a specific field. But it's not marketing.
  • You want more leads. More sales. More revenue.

The Experienced Marketer

  • You already own a business (or you work for a larger company).
  • You're pretty knowledgeable about business and marketing.
  • You're doing content marketing. But you want to do it better.
  • You want more leads. More sales. More revenue.

Did you choose? Great.

I created two packages to fit those different needs.

Either package could work for both groups. However, you might find more value in standard or gold, depending on your group.

Standard

The Entire Course. You'll get 9+ hours of content. If you've seen my videos, then you know I'm very concise — and I eliminate all fluff. These videos are crammed with actionable content.

30-min Skype Session. I'll give you as much personal guidance as possible. Tailored to YOUR business.

10+ PDF Tutorials & Checklists. My entire content methodology at your fingertips.

Lifetime Access to Content. You'll have access for the rest of your life. Even in the year 2050 — even if the course is $20,000 — you'll still have everything.

Free Access to Future Updates. The content marketing landscape will always be evolving. So I'll be continuously updating this course with new content. And you'll get access to all of the new information.

30-Day Money Back Guarantee. I stand by my content 100 percent. But if the course isn't a good fit, then no problem. Just send me an email within 30 days, and I'll refund your purchase.


12 payments of $89

(that's $2.97/day)

Enrollment is Closed

or save $219 and
Pay in Full

Gold

Everything in the Standard Package. Look at the Standard Package. See those benefits? You get everything too.

Email Coaching for a Year. I'll be your personal coach. You can send me up to 10 emails per month (up to 5 hours per month), and I'll guide you along.

Free Access to ALL My Courses Forever. I'm scaling my website toward a larger training academy in marketing. With this package, you'll become a lifetime member. You'll have access to all of my courses forever.


12 payments of $495

(that's $16.27/day)

Enrollment is Closed

 

Some FAQS

Is this course right for me?

I have a good solution. Watch this video from the course. By watching that video, you'll (a) understand my approch to content marketing and (b) get a sense for the quality of my content and teaching style.

Why would people listen to me? I'm no expert.

With this course, you'll overcome those obstacles. This course will teach you how to incorporate academic research — thus resolving those issues:

  • Your blog will stand out (because few blogs use academic research)
  • You become an authority (because you'll be citing credible research)

You don't need to be an expert because you can compile information from other experts. However, your blog will gradually turn YOU into an expert.

Will this work in my niche?

I designed the course so that the underlying concepts will work in any field or niche.

What if I'm not a tech person?

You should know how to add content to your website. That means you should be familiar with your CMS (e.g., Wordpress). But those are the only technical skills that you need. I'll walk you through everything else.

Was this course called The Blog Boost?

Yup. Over time, I've expanded the course into more general aspects of content marketing. So I adjusted the name.

When is the next enrollment?

The next enrollment will be in 2018.

Why Now?

Each day, more businesses are creating content. And it's becoming more difficult to stand out.

The best time to start is yesterday.

By creating content — EPIC content — you can build a powerful brand, cultivate a loyal following, and scale the growth of your business.

This course will walk you through those steps.

Standard

The Entire Course. You'll get 9+ hours of content. If you've seen my videos, then you know I'm very concise — and I eliminate all fluff. These videos are crammed with actionable content.

30-min Skype Session. I'll give you as much personal guidance as possible. Tailored to YOUR business.

10+ PDF Tutorials & Checklists. My entire content methodology at your fingertips.

Lifetime Access to Content. You'll have access for the rest of your life. Even in the year 2050 — even if the course is $20,000 — you'll still have everything.

Free Access to Future Updates. The content marketing landscape will always be evolving. So I'll be continuously updating this course with new content. And you'll get access to all of the new information.

30-Day Money Back Guarantee. I stand by my content 100 percent. But if the course isn't a good fit, then no problem. Just send me an email within 30 days, and I'll refund your purchase.


12 payments of $89

(that's $2.97/day)

Enrollment is Closed

or save $219 and
Pay in Full

Gold

Everything in the Standard Package. Look at the Standard Package. See those benefits? You get everything too.

Email Coaching for a Year. I'll be your personal coach. You can send me up to 10 emails per month (up to 5 hours per month), and I'll guide you along.

Free Access to ALL My Courses Forever. I'm scaling my website toward a larger training academy in marketing. With this package, you'll become a lifetime member. You'll have access to all of my courses forever.


12 payments of $495

(that's $16.27/day)

Enrollment is Closed